Out of Home Advertising

What is wheat pasting? It’s a guerrilla marketing method that involves putting up billboards or flyposts on the street, and it’s called wheat pasting. In the United States, the posters are known as wheatpaste posters since wheatpaste is usually used to adhere them. There are posters on construction site barriers, building façades and alleyways.

It is illegal in many countries to put wheat pasting posters up without permission from the property owner, or to put them up on public land without a sign authorisation from the local government in several countries On the other hand, public notices might be posted on bulletin boards that are accessible to the public.

A deterrent to wheat pasting is the permanent marking of surfaces with Post No Bills (USA), No Flyposting (UK), or in France, Défense d’afficher – loi du 29 juillet 1881, alluding to a statute. Wheatpasting is popular, but landlords may take legal action to protect their property rights if they consider it a nuisance. In Boston, Massachusetts, this kind of thing happened a lot. In the case of the 2007 Boston Mooninite Scare, advertisers had built electronic signboards without informing local authorities, resulting in a costly reaction by the Boston Police Bomb Squad.

Paper classifieds and fliers placed between the wiper blades are employed in the same manner as before. New, original, and imaginative ideas are needed. This is something you can achieve without a large budget or being a major player in the market. To make the most of the streets, public access points, the city’s environs, and the fences around the building site next door, put them to work for you. Time to launch a “crazy posting” campaign.

Wheatpasting, sometimes known as guerilla marketing, has been increasingly popular in major cities in recent years. Everyone from your local bar to huge corporations like Sony and Apple uses wheat pasting as a unique and original marketing approach. Apple’s 2003 iPod ad with the famous silhouette might ring a bell. Streets were littered with posters depicting black silhouettes of people dancing in front of pink, green, yellow, and fuchsia backdrops. With the help of wild-posting posters around the United States, Apple was able to boost iPod sales into the millions during that year.

Wheatpasting posters are interesting because they offer a novel approach to connect with potential customers. The same poster is plastered across the entire wall, side-by-side with an eye-catching design, every day as you go down the street. You’ve gotten a whiff of what I’m talking about. For a fraction of the price of a magazine advertisement, you can get attention-grabbing posters like these. Wild-posting posters employ labor rather than billboards to promote their message in front of buyers. You can be sure your next campaign will get the attention it deserves thanks to this contentious and aggressive marketing tactic.

The industry standard sizing for wheat pasting are the 24×36 or 48×72 posters. These wheatpaste posters are printed on our special thin paper specifically designed to absorb wheatpaste faster and easier, providing a faster and easier pasting process that doesn’t leave posters ripping. We print our 24×36 and 48×72 wheatpaste posters on special wide format printing presses and these standard wheat pasting sizes can be printed same day.

We provide a comprehensive range of wheat pasting services in NYC, including high-quality same-day printing. Our state-of-the-art digital printing presses enable us to turn around even the largest poster order in a matter of hours, meaning you can order before 12 p.m. and pick up before 6 p.m. Monday through Friday in NYC. 24×36 wheatpaste posters are our most popular wheat pasting poster size.

Wheatpaste posters, often known as fly posting, are a popular and successful kind of wheat pasting marketing. They are strategically placed on buildings, fences, or poles to capture passers-attention by’s and rapidly display information about your upcoming event, performance, or promotion. Wheat paste posters are educational, connect with people, and saturate the visual flow in your area when used in a well-targeted poster campaign. It’s an excellent marketing tool for your next campaign. Large poster sizes of 24″36″ and 27″x39″ are popular for wheatpaste poster campaigns. In NYC, we print large format posters in these sizes the same day. As a result, you’ll be able to get started right away.

Wheat paste (sometimes known as flour paste or just paste) is a water-based liquid gel or glue manufactured from wheat flour or starch. It has been used for a range of decorative arts and crafts from ancient times, including binding, decoupage, gluing, and paper sword. It’s been utilized as a glue for posters and paper inscriptions on walls in modern times. It is possible to manufacture paste from raw wheat flour, similar to wallpaper paste, by mixing approximately equal parts flour and water and boiling the mixture until it thickens. For wild placement, wheat paste for posters is the ideal match. It’s simple to make, clings to nearly any surface, and can be applied with a brush fast and effortlessly.

Wild-posting advertising can take several forms, including:

Card Stock Posters:
It’s common to see card-stock posters, which normally size 11 inches by 17 inches or 18 inches by 24 inches, strewn around the streets of specific neighborhoods. These are excellent for showcasing new products and raising awareness of local businesses and events.

Pull Tab Posters:
8.5″ x 11″ posters with customer-take-one pull-tabs are a great way to get people interested in your product or service. Posters like these can be found in a variety of locations, including cafes, shops, colleges, public bulletin boards, street poles, and construction sites.

Window Cling Posters:
Printed on static electricity-charged paper, these posters size 11″ x 15″ and attach to a variety of surfaces without the use of tape, paste, or staples. Placing these posters allows you more flexibility and customization in terms of design as well as placement.

Magnets:
Branded 3-by-4-inch magnets are plastered all over a target city’s metal surfaces. Street poles, storefront gates, car driver doors, newspaper kiosks, and building entrance ways are all common settings for billboards. Consumers carry magnets for personal use in their offices, apartments or dorms as a result of this crazy posting format.

Wheatpaste Posters:
If you get permission from the property owners, you can use wheatpaste to affix 24″ x 36″ thin paper posters on a variety of surfaces, including wallscapes, storefronts, and construction sites. Since they’re specific, they highlight a single brand advertising campaign with roughly 18 to 32 posters in each place with varied wild poster styles.

In high-traffic areas, such as building facades, barriers, alleyways, miscellaneous buildings, skate parks near school yards, outdoor shopping centers and other locations where the posters can be affixed.

It depends where you post! Our dedicated real estate team has agreements and leases in place with a wide variety of property owners with different types of walls and locations where we post. Before going to print we will give you an action plan of locations and where we think any issues might be. In over 20 years of wheat pasting installation, none of our clients have ever had to pay any fines as a result of our services. At the same time, we’re working to promote your goods and services in front of as many people as possible. Is it likely to cause a problem for property owners? Probably. Is SWAT going to be brought in? Never.

If your target demographic will be in the area, you can use any location to your advantage. Popular wheat pasting locations include :

– Parks in city centers
– Indoor malls that are open to the public
– Skateparks
– In the vicinity of construction projects, you’re likely to encounter a lot of outrageous graffiti on the walls.

When it comes to advertising, inventiveness is key. Finding new locations for posters excites us, and we love seeing the results for our clients.

It is true that this style of guerilla marketing exceeds all other forms of outdoor or print advertising (ROI). In the larger cities, each poster is seen by an average of 750+ individuals per day. So that they can be seen by the intended audience, posters are strategically placed. Fly-posting should be a consideration for your next marketing effort.

In some situations, they are able to generate direct sales by increasing brand awareness, creating interest, and encouraging people to buy (via QR and promo codes). Marketing events, new store openings, and other out-of-home (OOH) initiatives benefit greatly from the use of these billboards.

In terms of scheduling, they are more effective than traditional print billboards because they may be purchased weekly rather than monthly. Wheatpasting is seen by many brands as a way to gain street cred because it connects them to trendy areas and cutting-edge marketing techniques. Finally, wheat pastings can be used to generate new content for social media platforms, such as Facebook.

Is there a time limit on the duration of wheat pasting posters? Freestyle wheat pastings are up until the owner removes them, or the property maintenance cleans them up, or they are worn away by the weather (e.g., heavy rains, sun, sleet, etc.)

In big cities, freestyle wild posters are often up for a period of two to five days (e.g., New York, Los Angeles, Chicago, and so forth). Wheatpastings that are allowed to remain in place for a predetermined amount of time are guaranteed to do so.

Looking to maximize your wheat pasting campaign? Wheatpasting advertising posters are available in a wide range of styles, sizes, and processes; inquire as to which is suited for a given region and your brand objectives. If you’re trying to get people to attend an event, postcard-style posters are a wonderful option because they can be used in a variety of locations (e.g., inside, outdoors, and on campus).

As part of a marketing strategy, the utilization of wheatpaste posters for wheat pasting campaigns is the most popular print medium for outdoor advertising. Wrinkled and textured, the surface of wheatpaste posters contrasts sharply with  smooth white cardstock-style posters that you traditionally see on indoor walls. A wide, bold font with limited text is recommended for your wheatpaste posters’ artwork in order to ensure that passersby can easily grasp the brand’s purpose as they stroll around or drive by. Make sure your wheat pastings are easy to read on a glance.

Graffiti is acceptable in some areas, but not in others, depending on the local poster culture in the area and the availability of public bulletin boards and construction sites. It is preferred for each wheat pasting posters design to stand on its own, although posters in groups have a bigger impact. Think of adopting an interactive poster style like pull tabs or tear pads, as well as include a QR code and an appealing call-to-action on the poster for maximum consumer participation.

Every week, put out a new street posters design to keep your activities fresh in the minds of the general public. Take advantage of the spontaneity with which people publish things on social media. Freestyle wheat pastings, where the wild poster placement is random and on temporary locations can help you get your fly posting posters up faster.